Tourism intelligence & destination development

Destinations aren't born. They're built.

We turn destinations and tourism businesses into structured, desirable, and commercially viable products. Built on practical methodology, sharp market sense, and a focus on results.

Audit my destination → Explore the methodology

⁺0 Years in destination marketing

00 Tourism secretariats

0^% Focus on Brazilian destinations

01 / The context

Tourism has gone through a structural shift. The numbers are back, but the rules have changed: more digital, more competitive, experience-driven. It's not enough to exist as a destination. You have to be strategic, competitive, and ready to sell.

Destino Estratégico · 2026 Ministry of Tourism · Trends

02 / 2026 Trends

Five forces shape tourism this cycle. Read them, and you'll decide better.

More demanding, more digital consumers
Travelers now research, compare, and decide with more information than ever. Reviews, comparison sites, and creators became the mandatory filter. A destination without a solid digital reputation goes invisible in the decision journey.
Rising competition between destinations
Regional Brazilian destinations now fight international ones for the same traveler. Without clear positioning, you become Plan B. And Plan B rarely gets chosen.
Social media's influence on travel decisions
Instagram, TikTok, and creators define desire. A single reel can drive an entire season for a destination. Social reputation is worth more than any printed brochure.
Growth of experience tourism
Selling lodging became a commodity. What sets you apart is delivering moments, connection, and story. Tourism products built around authentic experiences convert better and charge more.
Public and private sector integration
Destinations that move forward have mature governance: public and private sectors speaking the same language, sharing data, effort, and vision. Without it, a destination survives. With it, it grows.

Trend 01 / 05Behavior01

More demanding, more digital consumers

Travelers now research, compare, and decide with more information than ever. Reviews, comparison sites, and creators became the mandatory filter. A destination without a solid digital reputation goes invisible in the decision journey.

Rising competition between destinations

Regional Brazilian destinations now fight international ones for the same traveler. Without clear positioning, you become Plan B. And Plan B rarely gets chosen.

Social media's influence on travel decisions

Instagram, TikTok, and creators define desire. A single reel can drive an entire season for a destination. Social reputation is worth more than any printed brochure.

Growth of experience tourism

Selling lodging became a commodity. What sets you apart is delivering moments, connection, and story. Tourism products built around authentic experiences convert better and charge more.

Public and private sector integration

Destinations that move forward have mature governance: public and private sectors speaking the same language, sharing data, effort, and vision. Without it, a destination survives. With it, it grows.

03 / How we work

We act as a bridge between potential and performance, in two formats built for destinations that need to decide fast.

01 Horizon Immersion 02 Destination Acceleration

8 hours1 day

Horizon Immersion

Fast diagnosis and course correction

For destinations and tourism businesses that need an immediate jolt of management and positioning.

Morning · Diagnosis & Product

Portfolio analysis through a product-marketing lens
Commercial viability assessment
Spotting bottlenecks in the customer journey

Afternoon · Positioning & Networking

Hands-on workshop on direct-to-consumer sales
Visibility and market-presence strategies
PR alignment within the tourism ecosystem

Deliverable

✓ Tourism Readiness Checklist · 10 priority actions for immediate execution

24 hours3 days

Destination Acceleration

Product design and market strategy

For destinations and businesses chasing growth and aiming to become a benchmark in regional and national tourism.

Day 1 · The Product on Stage

Building the marketing narrative
Strategic positioning
Turning a service into a sellable experience

Day 2 · Sales & Distribution Channels

Distribution strategies
Relationships with tour operators and agencies
Conversion techniques and brand positioning

Day 3 · Outreach & Partnerships

Institutional connections
Strategic co-marketing partnerships
Integration with funding agencies and industry associations

Deliverable

✓ 90-day Strategic Plan + Institutional Partnership Matrix

04 / About us

Three trajectories that add up to over six decades inside the Brazilian tourism ecosystem, from public management to independent hospitality.

01 · Founding partner

Cristiane Santos

Tourism strategist

Tourism strategist with hands-on experience marketing and selling destinations across national and international markets. Worked across nonprofits, public sector, and private companies. Specialist in event management, project leadership, HR, and the luxury market.

02 · Founding partner

Marcio Barros

Journalist

Journalist with postgraduate work in Public Policy and Public Security Management. As a city councilor, he authored 35 laws focused on tourism and the third sector, including Curitiba + 1: a program that incentivizes visitors to stay an extra day and explore the metro region.

03 · Founding partner

Francielle Zuffo

Designer · Marketing

Designer and marketing specialist with deep experience in hospitality, tourism, and events, plus strategic work in both retail and wholesale. Leads management projects and brand positioning, bridging public and private initiatives to drive tourism, business, and unforgettable experiences.

Team with experience at

CCVB · Curitiba Convention

Visit Iguassu

Curitiba Tourism Secretariat

Foz do Iguaçu Tourism Secretariat

Curitiba City Council

Brazilian Hostels Association

05 / Let's talk

Ready to turn your destination into product?

Tell us about the destination, region, or tourism business you want to structure. We'll reply within 24 hours with a free strategic first read.

Email contato@destinoestrategico.com.br

WhatsApp +55 41 99912-6665

Phone +55 41 98466-0755

Free diagnosis

Reply within 24h